Selling a home can be both exciting and stressful. Whether you’re upgrading to a larger house, downsizing, or relocating, getting the best possible price for your property is likely at the top of your priority list.

The Memphis real estate market is competitive, and knowing how to position your home effectively can make all the difference in how quickly it sells and how much you ultimately pocket from the sale. From setting the right price to staging your home and negotiating offers, every step matters.

Silvana Piadade is an experienced Memphis realtor who has helped countless homeowners sell their properties quickly and for top dollar. In this guide, we’ll walk you through the essential steps to selling your home in Memphis and share expert insights to help you maximize your profits.

Memphis remains a desirable market for buyers thanks to its affordability, strong job market, and vibrant culture. If you’ve been thinking about selling your home, now may be the perfect time.

Benefits of Selling Your Home in Memphis:

• High Demand: Memphis has a strong pool of buyers looking for affordable homes in desirable neighborhoods.
• Rising Home Values: Over the past few years, Memphis home values have steadily increased, giving sellers an advantage.
• Favorable Interest Rates: While interest rates have risen, they remain competitive enough to encourage buyers.
• Low Cost of Living: Memphis’s lower cost of living compared to other major cities makes it an attractive place for new residents.

Selling in a favorable market means you have the potential to generate more profit — but only if you approach the sale strategically.

Working with an experienced realtor like Silvana Piadade is the key to a successful sale. A professional agent understands the local market, knows how to price a property correctly, and has the negotiation skills to help you get the best deal.

What Silvana Will Do for You:

• Conduct a detailed market analysis to set a competitive listing price.
• Develop a customized marketing strategy to reach qualified buyers.
• Provide guidance on home staging and presentation.
• Handle all negotiations and paperwork to ensure a smooth closing.

Pricing your home correctly is critical to attracting buyers and avoiding long days on the market. If you price too high, you may scare away potential buyers. If you price too low, you risk leaving money on the table.

Factors to Consider When Setting Your Price:

• Comparable sales (recent sales of similar homes in your neighborhood)
• Condition and age of your home
• Market demand and inventory levels
• Unique features and upgrades (e.g., swimming pool, modern kitchen)

Silvana will perform a comparative market analysis (CMA) to determine the optimal price for your property based on current market trends.

First impressions matter. Buyers will often make a decision within the first few minutes of walking through a property, so staging your home to make it appealing is essential.

Tips for Effective Home Staging:

• Declutter: Remove personal items and excess furniture to make rooms feel larger.
• Deep Clean: Ensure your home is spotless from top to bottom.
• Neutral Colors: Repaint walls in neutral shades to appeal to a broader audience.
• Maximize Curb Appeal: Mow the lawn, plant flowers, and clean up the front entryway.
• Add Finishing Touches: Fresh flowers, soft lighting, and pleasant scents can create a welcoming atmosphere.

Silvana will provide expert guidance on staging and may recommend professional staging services if necessary.

A well-executed marketing plan is crucial for reaching qualified buyers. Simply listing your home on the MLS isn’t enough — you need to create interest and excitement around the property.

Silvana’s Proven Marketing Strategy Includes:

• Professional photography and videography
• Virtual tours and drone footage (if applicable)
• Listings on major real estate platforms (Zillow, Realtor.com, Redfin, etc.)
• Social media marketing (targeted Facebook and Instagram ads)
• Email campaigns to local buyer databases
• Open houses and private showings

Silvana’s marketing approach ensures that your listing reaches as many potential buyers as possible, increasing the chances of a quick and successful sale.

Once you start receiving offers, it’s time to negotiate. This is where working with an experienced realtor like Silvana becomes essential.

Key Considerations When Reviewing Offers:

• Offer Price: Is it close to your asking price?
• Contingencies: Are there any inspection, financing, or appraisal contingencies?
• Closing Timeline: Does the buyer have a flexible or rigid closing schedule?
• Earnest Money: How much is the buyer offering upfront?

Silvana will help you evaluate each offer, negotiate better terms, and ensure you accept an offer that meets your financial goals.

Most buyers will request a home inspection and appraisal as part of the purchase process.

Home Inspection:

• The buyer’s inspector will assess the condition of your home.
• If issues are found (e.g., roof damage, plumbing issues), the buyer may request repairs or a price reduction.
• Silvana will help you navigate these requests and negotiate the best outcome.

Appraisal:

• The buyer’s lender will require an appraisal to confirm that the home’s value matches the loan amount.
• If the appraisal comes in low, Silvana will work with you to either renegotiate the price or challenge the appraisal.

The final step is closing day. This is when the property is legally transferred to the buyer, and you receive the sale proceeds.

What Happens at Closing:

• Review and sign the closing documents.
• Pay any remaining fees (e.g., agent commission, title fees).
• Receive the sale proceeds (typically within 1–2 business days).

Silvana will oversee the closing process to make sure all paperwork is in order and there are no last-minute issues.

• Research the local market and set a competitive price.
• Listen to your realtor’s advice on pricing strategy.

• Conduct a pre-listing inspection to identify and fix potential problems.
• Be prepared to negotiate repairs or offer credits to the buyer.

• Remain flexible but firm.
• Counteroffer with supporting market data.

• Research the local market and set a competitive price.
• Listen to your realtor’s advice on pricing strategy.